Social media provides immense potential for businesses. However, because this space is so crowded, customers are exposed to overwhelming amounts of information. Vizion takes a multidisciplinary, data-driven approach to social media so you can cut through this noise.
After learning as much as possible about your potential customers, we develop a custom strategy that keeps them engaged with your brand. This helps you meet your business goals now and sets you up for long-term success.
We've been fortunate to work with some truly outstanding Overland Park clients. We take great pride in having helped them improve their digital marketing efforts, and gain a higher measure of success here in the Overland Park area.
“We appreciate the effort Vizion Interactive put into our recent audit of our current social media platforms! There were several suggestions from the report and meeting that we easily implemented for increased visibility, specifically on our Twitter and Facebook profiles. Vizion pointed out that we were interacting with our social followers during a time of day that our target demographic were likely not listening, and we made timing adjustments which have shown positive results. We have also recently hosted a contest on our Facebook page, which doubled our follower count using Vizion’s guidelines. Capturing the attention of our niche market on social platforms has been tricky, but after this audit we feel better versed in how to peak their interest, keep their attention and grow our brand awareness.”
Brian Heiland -
Vice President | Worthington Direct
Vizion gathers key data on your audience’s demographic characteristics, interests, needs, and online behavior to identify the types of content they want and the platforms they prefer to use. Then we cultivate a unique social media presence to build a community of loyal followers who turn into paying customers.
Only 2% of online shoppers convert on their first visit to a website. When users interact with your brand on social media, we target them with ads that promote the products they’ve expressed interest in and link them back to your site. This recaptures their attention and encourages them to further explore your offerings.
Running paid ad content on social media platforms exposes potential customers to your brand. It prompts them to interact with your content, from liking and sharing to making a purchase. We develop and launch PPC ads across sites to ensure your brand is front and center when they’re ready to convert.
We work with you to establish your marketing goals, such as driving new traffic or enhancing brand exposure, then create a winning strategy for achieving them. This involves auditing existing profiles to gauge performance and engagement, tailoring your online presence to represent your brand authentically, and crafting original, relevant content that engages users.
When you don’t have the time to update your social media pages yourself, a content calendar helps you stay on track and deliver new information on a regular basis. We advise you on the number of posts to share for the widest reach and create a content calendar that automatically publishes them during peak times.
Accomplishing your social media objectives requires ongoing reporting, analysis, and refinement. We collect data on key performance metrics and set you up with a fully customized reporting dashboard so you can track your progress. Data-driven insight allows us to capitalize on strengths, find areas to improve, and constantly optimize our strategy over time.
Over 3 billion people across the globe use social media every month, and social media success has become necessary to attract and engage customers in today’s highly competitive market. Whether you own a multinational corporation or a small, local business, the content you share has the power to increase your reach and transform your brand. Yet simply creating profiles on the leading sites and sporadically updating when you have the chance is not sufficient. You need a strong social media strategy to meet your marketing goals now and evolve with your brand as it grows.
At Vizion, our team consists of industry leaders in social media, digital marketing, and custom web design. We have the experience and technical knowledge to help you take full advantage of social media for your brand. We combine social media management, advertising, and remarketing strategies to grow your audience and turn them into paying customers.
After we identify specific objectives for your marketing campaign, we establish a social media presence on the leading platforms to boost brand exposure and distribute content that encourages prospects to interact with your company.
Vizion’s social media management services help you demonstrate your credibility and authority in your field and develop relationships with your audience at all stages of the buying process. While this increases your reach over the long term, we use SEO best practices to craft and launch targeted ads on social media that direct interested users to your website. To ensure your profiles and ads progress toward your goals, we collect data on every aspect of your campaign performance and fine-tune your strategy for the best results. Take your brand to the next level with a comprehensive social media plan. Vizion’s digital marketing experts are here to help.
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