Ecommerce Paid Search / Shopping / Amazon Ads Manager

Ecommerce Paid Search / Shopping / Amazon Ads Manager

Roles and Responsibilities include:

• Development of Paid Media Strategy
  • Alignment of clients’ budgets towards channels which most efficiently drive new business
  • Develop campaigns via Google/Bing Search, Shopping, Display. Optimize product feeds
  • Develop campaigns via Amazon and other Marketplaces
  • Develop Social Ads Campaigns (Twitter, Instagram, Facebook, YouTube, etc.)
• Perform keyword research, competitive analysis, and landing page reviews, to develop actionable insights
• Assist clients with the identification of KPIs that reinforce the valuation of PPC/Paid Media efforts, including assisting clients with projecting/calculating ROI of efforts
• Optimization of Campaigns
  • Regular review of performance
  • Recommendations for improvement
  • Budget Recommendations/Projections
  • Ensure proper budget pacing
  • Optimize copy and Landing Pages to improve ROAS
  • Executive Tests (A/B or MVT) to achieve maximum ROI
• Develop quarterly and annual project plans and related tasks, including the planning required to generate monthly (or quarterly) deliverables and actionable items to fulfill these plans.
• Prioritize and track campaign recommendations to provide transparency to our clients on campaign and agency performance
• Report to Head of Operations, work hand in hand on client goals, , completion of RFP’s and other items as requested
• Work within iMeet Central project management software so that clients can routinely see the status of their project plans, assignments, to-do lists, deadlines, and related time tracking
• Maintain and improve web analytic platforms to reduce errors, gaps in coverage and improve reporting clarity on paid media traffic acquisition
• Work with Vizion’s Analytics team to design, edit and produce Google Data Studio reports that produce accurate, meaningful, and actionable marketing data
• Demonstrate an ongoing, up-to-date knowledge of the PPC Industry and related best practices for client campaigns
• Work with the leading industry tools (including Google Keyword Planner, SEMrush, SpyFu, Skai (formerly Kenshoo), Google Analytics, AHREFs and others) to gain insights and produce actionable recommendations
• Ability to explain campaign issues and recommendations to various audiences (CXOs, Marketing Directors, Business Owners, IT staff)
• Establish deep client relationships and serve as the subject matter expert for all PPC related items; Consistently demonstrate this expertise in all client calls and reporting environments
• Assist sales team with business development strategies for prospective clients, including proposals, scope of work and resource allocations
• Author and lead in the delivery of professional presentations to clients
• Contribute to PPC/SEM industry resources (including blogs, forums, webinars, and social conversations) as a representative of Vizion Interactive
• Attend industry events, trade shows, and pursue speaking engagements and opportunities on occasion

Requirements:

• Detail-oriented and extremely well organized
• Great communications skills. Comfortable when presenting, answering questions, producing analysis, and interacting with client and internal teams in an upbeat and positive manner. Ability to work with all levels of management and take direction
• Independent worker AND team oriented. You will have an ability to “own your schedule”, so long as client work is completed on-time and on-budget, and clients are happy. As an agency, there are many projects which involve others on the team, so we must work towards common (client/company) goals.
• 5+ years Ecommerce PPC experience
• Demonstrable expertise in Google Analytics
• Inquisitive nature and eagerness to ask “why” (or “why not”?)
• Solutions focused problem solving skills
• Ability to multi-task while maintaining a positive attitude
• Must have demonstrated past success/case studies to share.
• Good tenure and excellent employment references required

Bonus Skills:

• Excel/Pivot Tables
• Familiarity with GA4
• Familiarity with Google Tag Manager
• Experience with SEO
• Experience with Local campaigns/multi-location Franchise marketing efforts
• Experience with CRO

What we offer:

• Competitive base pay
• 100% paid benefits, including health, dental and vision
• Matching 401K
• Generous paid-time-off
• A virtual (work-from-home) opportunity
• Ability to work with good / nice folks from across the country (coast-to-coast)

If you’re interested in this position, please submit a cover letter, salary requirements, references, and your resume to hr@vizion.com