Billy Nguyen

Billy runs search strategy for Vizion: technical audits, keyword and content work, site architecture, traffic diagnosis. Ahrefs, Screaming Frog, Search Console, GA4, BigQuery, and Looker Studio are the stack.

Billy got his start at Increase Visibility, an agency that taught him the fundamentals: keyword placement, on-page SEO, content optimization, link building, and how Google actually ranked pages back when those signals did most of the work. Fifteen-plus years later, after agency and in-house roles in San Francisco, San Jose, Las Vegas, and Los Angeles, technical SEO is where he’s spent most of his time.

He ran SEO at Infinite Electronics across a 13-brand, 50,000+ page B2B portfolio: crawl budget, cross-brand cannibalization, migrations, the problems that only show up at that scale. Before that, at QuinStreet, he worked lead generation for Insurance.com and BestRates.com.

That scale is also what pushed him into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): getting brands surfaced and cited in AI Overviews, ChatGPT, Gemini, and Perplexity as search shifts from ranked links to generated answers. Billy treats AEO and GEO as technical SEO, not a separate discipline: same rigor on content structure, entity clarity, and crawlability, just a different output to optimize for.

Outside work, he’s a father to a teenage son into school, jiujitsu, and baseball, and tries to make as many practices and games as the job allows. His own time goes to reading, tracking new tech and trends, traveling, and eating well wherever he lands.