Signs That Your PPC Campaigns Need an Audit
Reading Time: 6 minutes*This post was updated on August 6, 2024. Many PPC experts recommend that you should conduct at least one PPC audit every six months. However, some companies may need... Read More
2012
SES Chicago 2012 Day 2 Recap
Reading Time: 2 minutesIt was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base Through Content Driven SEO Evan... Read More
Using Google Analytics Multi-Channel Attribution Tracking
Reading Time: < 1 minuteThis week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick... Read More
How to Use LinkedIn as a Tool for Marketing and SEO Purposes
Reading Time: 2 minutesLinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can be for both marketing and... Read More
What is a Backlink and Why Should I Care? Part 1
Reading Time: 2 minutesWhen you are just starting out in SEO, terms like SERP, rankings and anchor text (and the list goes on) may sound like a new language. So today, we’re... Read More
How to Publish Articles in 2012
Reading Time: 4 minutesSo many changes have come from Google lately that our heads are spinning. Panda and Penguin have slapped us around and have yet to tire. They are still going... Read More
10 Ways to Provide High Quality Search Content
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Help, I’ve Been Penguinized!
Reading Time: 2 minutesSo you have been Penguinized, hopefully no worse than you were Pandalized. What was this update from Google all about and how can you counter so that you maintain... Read More
Delicious – A Delectable Strategy
Reading Time: 2 minutesThe purpose of Delicious is to save links, unlike other social media sites with are designed to share links. This essential function of Delicious can be utilized for SEO. Read More
Reach and Frequency: SEO Secret to Brand Building on Google?
Reading Time: 3 minutesOriginally posted on Search Engine Watch. For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when... Read More
Super Bowl 2012 Not Only Fuels Social Media Marketing, But Sports a Social Media Command Center
Reading Time: 4 minutesIt won’t be just the New England Patriots and the New York Giants that attract viewers to the 46th Super Bowl on February 5th. The American public just can’t... Read More