BREAKING: Unlinked Site Mentions Valued by Google!?
Two Steps Ahead of Google in the Past Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made... Read More
2013 Archives
A September 11th Image You Won’t Be Able To Get Out Of Your Head
While today is a day of remembrance in our great nation, we are flooded with images, news stories, personal stories and the like all over social channels and main stream media. While... Read More
Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed... Read More
Content Marketing: Scale or Fail
Content marketing and communications have come a long way. Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media. They were one-way push marketing. ... Read More
Manage Your Online Reputation; Avoid a PR Nightmare
When someone writes a negative review about your business or starts a thread on a forum; it’s not fun to deal with negative publicity, no matter how large or small your brand... Read More