Reading Time: 4 minutesVizion had the pleasure of speaking with Keynote Speaker Ann Handley at this year’s Dallas Digital Summit, located in Irving TX. She’s the Best Selling Author of Everybody Writes and... Read More
Reading Time: 3 minutesVizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016, located in Irving TX. Leo is a product manager for the Google Adwords... Read More
Reading Time: 3 minutesIn case you couldn’t make it to Dallas Digital Summit, located in Irving TX this year, or couldn’t attend these particular sessions, we thought we’d highlight a couple we... Read More
Reading Time: 4 minutesFirst, let’s review what ‘taxonomy’ means when we apply the word to a website. The basic definition of ‘taxonomy’, according to Merriam-Webster, is “the study of the general principles... Read More
Reading Time: 3 minutesEvery year, marketers jump at the chance to bolster advertising techniques around the holidays. From red and green banner ads in August to Black Friday discounts advertising months before... Read More
Reading Time: 8 minutesBy Sarah Weise (UX Director, Booz Allen Digital Interactive) and Carrie-Ann Barrow (Partner, Bixa) When I was growing up, my Italian grandmother made the most delicious marinara sauce. The... Read More
Reading Time: 4 minutesSocial media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media... Read More
Reading Time: 3 minutesHow well do you really know your target audience? Do you know them or do you just think you do? Most of us, marketers included, can be guilty at... Read More
Reading Time: 5 minutesThe organization of your website’s content and web pages plays an important role in search engine access, indexation, comprehension of information context, and user experience. In many industries and... Read More
Reading Time: 3 minutesIn an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow... Read More
Reading Time: 4 minutesIn the land of (SEO), backlinks is always a buzzword. A page with a lot of backlinks typically ranks higher on search engine results pages. The why of backlinking... Read More
Reading Time: 7 minutesIf you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on... Read More
Reading Time: 5 minutesThe approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie... Read More
Reading Time: 3 minutesImagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands... Read More
Reading Time: 4 minutesSocial media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the... Read More
Reading Time: 3 minutesEmail marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their... Read More
Reading Time: 4 minutesOnline Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience. Unlike massive social media campaigns or website redesigns, Easter eggs are nonpromotional... Read More
Reading Time: 4 minutesMost people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want... Read More
Reading Time: 3 minutesAnalytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing... Read More
Reading Time: 4 minutesIt’s Super Bowl Sunday! The two best teams in the NFL are going head to head to determine who will be the Super Bowl Champions. For the most part... Read More