Tool Tuesday – CognitiveSEO
Reading Time: 6 minutesAs digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work... Read More
January 2017
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 2 minutesMany enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where... Read More
Types of Images to Enhance Business Listings
Reading Time: 3 minutesImagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands... Read More
Email Personalization Techniques – How to be Catchy, Not Creepy
Reading Time: 3 minutesEmail marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their... Read More
Wendy’s Twitter: An Example To Follow?
Reading Time: 3 minutesNear the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen”... Read More
Social Media Fails You Can Learn From
Reading Time: 3 minutesSocial media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media... Read More
Pokemon Go and Your Business
Reading Time: 6 minutesIf you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on... Read More
The Most Creative PPC Ads of the Last 10 Years
Reading Time: 3 minutesPay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers... Read More
Achieving Data Clarity in Digital Marketing
Reading Time: 4 minutesThere are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in... Read More
Increase Your CTR With These Lesser-Known Email Marketing Tips
Reading Time: 3 minutesYour click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end... Read More
Social Sharing: Top 10 Ways to Make Your Content More Shareable
Reading Time: 4 minutesPart of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content... Read More
Sitemap Max File Size Limit Increased On Google and Bing
Reading Time: 3 minutesRecently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB... Read More
Strategies for Using Remarketing Lists for Search Ads (RLSA)
Reading Time: 3 minutesGoogle released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their... Read More
What does Mobile Mean to Your Bottom Line?
Reading Time: 3 minutesIn a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse,... Read More
Understanding Digital Opportunities via Analytics
Reading Time: 3 minutesWhen some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords... Read More
Gifs in Social Media Marketing
Reading Time: 3 minutesAh, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a... Read More
How to Write a Cold Call Email
Reading Time: 3 minutesEmail campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no... Read More
Your Facebook Ads Are Working – Here Is How To Prove It
Reading Time: 3 minutesDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the... Read More
Top 10 Reasons Why Your Ads Are Not Showing in Google
Reading Time: 3 minutesThe campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the... Read More
Key Tests That Will Help Optimize Your PPC Strategies
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More