Reading Time: 4 minutes If you’re marketing a product or service to a large group of potential customers, you’re likely using pay-per-click, or PPC, services to drive traffic to your website. However,... Read More
Reading Time: 4 minutes Persona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help... Read More
Reading Time: 4 minutes Most business owners know the value of search engine optimization, or SEO. However, franchise SEO has additional considerations small business SEO does not, such as determining how to... Read More
Reading Time: 4 minutes Since its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is... Read More
Reading Time: 4 minutes Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on... Read More
Reading Time: 4 minutes Over 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks... Read More
Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More