If you’re marketing a product or service to a large group of potential customers, you’re likely using pay-per-click, or PPC, services to drive traffic to your website. However, are you getting the... Read More
Persona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help you reach more customers?... Read More
Most business owners know the value of search engine optimization, or SEO. However, franchise SEO has additional considerations small business SEO does not, such as determining how to organize franchisee web pages... Read More
Since its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest – ” leads... Read More
Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon, and the company... Read More