Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Persona development is useful in nearly every phase of product development and sales, but takes on key importance... Read More
Reading Time: 4 minutesSince its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest... Read More
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
Reading Time: 4 minutesOver 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks the... Read More
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More