As digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of time involved in... Read More
There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any negative cash flow... Read More
For business owners, marketing is one of the most important investments you can make. Your marketing efforts determine the degree of exposure your business receives, the channels through which your business advertises,... Read More
Has your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million business and fan pages... Read More
In days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the necessity for audio advertising... Read More