The Ins & Outs of Franchise Marketing
Modern digital marketing experts likely have a strong grasp of search engine optimization (SEO) for a small business or a company with a single establishment, but the rules are a bit different... Read More
October 2019 Archives
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Last week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder Representations from Transformers... Read More
PLA Marketing Do’s and Don’ts
If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to the listed ads... Read More
Content Marketing Conferences Left In 2019
When was the last time you attended a professional content marketing conference? 2019 might be more than halfway over, but there are still plenty of fantastic marketing conferences and events planned for... Read More
What Is a Link Audit and Why Should You Do One?
In the earliest days of the search engine optimization (SEO) world, when companies first realized the importance of ranking well on search engine results pages (SERPs), Google was rife with duplicitous marketers... Read More