All You Need to Know about FBML (Facebook Markup Language)
Reading Time: 4 minutes Has your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million... Read More
2019
10 Essentials to a Successful CPC Strategy
Reading Time: 4 minutes In days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the... Read More
The AIDA (Attention, Interest, Desire, Action) Formula
Reading Time: 4 minutes If you followed marketing news any time in the past several years, you’ve probably heard the AIDA acronym used in a few different contexts. It can often seem... Read More
What Is the Difference Between HTML and HTML5?
Reading Time: 4 minutes For those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our... Read More
What Call Tracking Can Do for Your Business
Reading Time: 4 minutes Modern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online... Read More
Why and How to Conduct a Successful PPC Audit
Reading Time: 4 minutes If you’re marketing a product or service to a large group of potential customers, you’re likely using pay-per-click, or PPC, services to drive traffic to your website. However,... Read More
Persona Development: How to Create Your Customer Personas
Reading Time: 4 minutes Persona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help... Read More
Franchise SEO: A How To Guide
Reading Time: 4 minutes Most business owners know the value of search engine optimization, or SEO. However, franchise SEO has additional considerations small business SEO does not, such as determining how to... Read More
Top Ten Pinterest Statistics for Business You Should Check Out Now
Reading Time: 4 minutes Since its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is... Read More
Amazon Marketing Strategy to Fit Your Business
Reading Time: 4 minutes Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on... Read More
How to Conduct a Social Media Audit
Reading Time: 4 minutes Over 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks... Read More
Marketing Attribution Explained
Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More
Call to Action Examples to Follow
Reading Time: 5 minutes You don’t have to be a marketer to appreciate a good call to action (CTA), and it’s easy to tell when users appreciate them. Because you know, conversions... Read More
How to Calculate Your Customer Acquisition Cost
Reading Time: 4 minutes One of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a... Read More
7 Tips for Effective Guest Blogging
Reading Time: 4 minutes Guest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site,... Read More
Learning From Google Analytics Referral Paths
Reading Time: 4 minutes It’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of... Read More
9 Tips for Creating a Great Case Study
Reading Time: 4 minutes If you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study... Read More
How to Set Up a 301 Redirect – and Why You May Need One
Reading Time: 4 minutes What Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to... Read More
Your Guide to Google Analytics Heat Map
Reading Time: 4 minutes Google Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program. While there are many ways to create a... Read More
5 Best Practices for DNS That You Need to Know
Reading Time: 4 minutes Today’s digital world requires that all businesses have an online presence. Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your... Read More