Reading Time: 4 minutesFor those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our everyday... Read More
Reading Time: 4 minutesModern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online user... Read More
Reading Time: 4 minutesPersona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help you... Read More
Reading Time: 4 minutesMost business owners know the value of search engine optimization, or SEO. However, franchise SEO has additional considerations small business SEO does not, such as determining how to organize... Read More
Reading Time: 4 minutesSince its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest... Read More
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
Reading Time: 4 minutesOver 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks the... Read More
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More
Reading Time: 5 minutesYou don’t have to be a marketer to appreciate a good call to action (CTA), and it’s easy to tell when users appreciate them. Because you know, conversions happen.... Read More
Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More
Reading Time: 4 minutesGuest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site, it... Read More
Reading Time: 4 minutesIt’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral... Read More
Reading Time: 4 minutesIf you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study educate... Read More
Reading Time: 4 minutesWhat Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach... Read More
Reading Time: 4 minutesGoogle Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program. While there are many ways to create a heat... Read More
Reading Time: 4 minutesToday’s digital world requires that all businesses have an online presence. Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your social... Read More
Reading Time: 6 minutesDigital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business to... Read More
Reading Time: 4 minutesSocial media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s with... Read More