January 2020 Archives

Are Wikipedia Links Worth It?

Google’s search engine, like any other, was originally conceptualized to connect users with results that satisfied their needs. Simply type in a query, press enter, and receive a set of mostly relevant,... Read More

When Can You Use Stock Photos?

“A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing campaign, as evidenced by... Read More

Internal Linking Dos and Don’ts

In the world of SEO, there are a few basic strategies so crucial to improving a webpage’s search engine results page (SERP) ranking that nearly every domain on the internet utilizes them.... Read More

Google My Business Insights For Dummies

Google My Business is one of the most powerful ways clients and potential clients near you can access information about your business. There are very few opportunities more visible than a result... Read More

Responding to Reviews: the Dos and Don’ts

Years ago, consumers relied primarily on word of mouth to relate important details about the businesses they frequented. In this digital age, however, it’s nearly impossible to interact with a business online... Read More