Are Wikipedia Links Worth It?
Reading Time: 3 minutes Google’s search engine, like any other, was originally conceptualized to connect users with results that satisfied their needs. Simply type in a query, press enter, and receive a... Read More
January 2020
When Can You Use Stock Photos?
Reading Time: 3 minutes “A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing... Read More
Internal Linking Dos and Don’ts
Reading Time: 3 minutes In the world of SEO, there are a few basic strategies so crucial to improving a webpage’s search engine results page (SERP) ranking that nearly every domain on... Read More
Responding to Reviews: the Dos and Don’ts
Reading Time: 3 minutes Years ago, consumers relied primarily on word of mouth to relate important details about the businesses they frequented. In this digital age, however, it’s nearly impossible to interact... Read More
Link Building: What’s Really Changed in the Last Five Years?
Reading Time: 3 minutes When Google introduced the PageRank algorithm in 1998, it changed the search engine world as we know it. Instead of content alone, pages were now also ranked with... Read More
What Will Search Optimization Look Like in 2020?
Reading Time: 3 minutes Like any other discipline, Search Engine Optimization (SEO) evolves with time. As little as a decade ago, optimizing content for search was little more than stuffing content with... Read More