Disavow File Dos and Don’ts
Reading Time: 4 minutesGenerally, it can be incredibly beneficial to have other websites include links that lead their users to yours. Not only does it help you attract the viewers of those... Read More
2020
Local Covid Examples We Can Learn From
Reading Time: 4 minutesGoole Business Profile (GBP), formerly known as Google My Business (GMB), is a fantastic tool that, if used correctly, can give your small business an edge in the online... Read More
Using TikTok to Promote Your Business
Reading Time: 4 minutesWith so many social media platforms available nowadays, it can be tempting to create accounts for your business on every single one to reach more viewers. However, managing social... Read More
3 Things to Improve Conversion Rates & SEO at The Same Time
Reading Time: 4 minutesWhen focusing on improving website performance, you cannot overlook conversion rate optimization (CRO) and search engine optimization (SEO). The former is a system for increasing the number of page... Read More
Social Media Wins and Fails of 2020…So Far
Reading Time: 4 minutesWe live in a world where a large amount of marketing and advertising has transitioned from television screens and radio waves to social media sites. It has become very... Read More
Why Amazon Sponsored Brands Should Be Part of Your Advertising Strategy
Reading Time: 7 minutesWhat are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their placement... Read More
Did you hear about these recent changes to GMB?
Reading Time: 4 minutesFor years, Google Business Profile, formerly known as Google My Business, has been one of Google’s many tools available free of cost. This tool in particular was designed to... Read More
Using Amazon’s E-commerce Ads to Build Creatives For You
Reading Time: 3 minutesIt’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping online... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Reading Time: 3 minutesSuccess in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to achieve.... Read More
Google’s New Policy on Housing, Employment, and Credit
Reading Time: 3 minutesIn a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information it... Read More
Leverage Your Clients’ 1st Party Data in Amazon DSP
Reading Time: 4 minutesUtilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond brands... Read More
An Introduction to Conversion Rate Optimization
Reading Time: 3 minutesYou need to acquire clients, increase sales, and spread brand awareness to keep growing your business. To do so, you’ll need to get your product or services in front... Read More
5 Conversion Rate Optimization Tests for Lead Generation Sites
Reading Time: 4 minutesIt’s easy to measure your business’s efficacy regarding how much your sales team can sell or how many loyal clients you’re able to keep over the years. However, sales... Read More
7 Brands Doing Social Media Well During COVID-19
Reading Time: 5 minutesThe importance of becoming fluent in social media to successfully promote your business and interact with your customers is common knowledge. However, using social media effectively comes with its... Read More
Does Anyone Read Blog Posts Anymore?
Reading Time: 3 minutesIn digital marketing, we know a few fundamental facts: Content is king. People don’t like feeling as if someone is pushing them into something. People don’t like being bombarded... Read More
Relationship Building in the Virtual World
Reading Time: 4 minutesBuilding quality relationships with employees, co-workers and customers alike is a primary way to develop professional networks. Although the digital interface has increased significantly over the past two decades,... Read More
What You Need to Know About Tracking Client Happiness
Reading Time: 3 minutesAs a business owner, your primary goal is to drive the sales that keep your business on a growth curve and moving forward in today’s rapidly evolving business landscape.... Read More
Alphabet Facing $5B Lawsuit for Google Chrome Incognito Analytics Data Collection
Reading Time: 3 minutesDigital marketers use Google’s platforms and resources so frequently, it has become difficult to imagine a day without loading up Google Chrome, checking in on Google Analytics, or optimizing... Read More
Best Team Building Activities are Organic
Reading Time: 2 minutesTeam Building. There are literally over 200 games designed for ice breakers for your team to get to know one another. Do you remember anything about the people you... Read More
The Best Company Newsletters of 2020
Reading Time: 4 minutesCompany newsletters have garnered a lot of attention in recent years, owing to their increased importance (and effectiveness) as a marketing tool. They are a useful resource for reaching... Read More