Top 3 Reasons to Upgrade to GA4
When the software you use every day receives a major update, it can feel like a hassle to go through with the migration. After all, if there are going to be bugs... Read More
February 2021 Archives
Strategies to find PPC keywords for your paid search campaigns
Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A critical element to successful... Read More
Google to Phase Out Broad Match Modifiers in Favor of Improved Phrase Match
For nearly two years, Google Ads has employed three separate methods of matching user queries with ads and search engine results that meet the needs of the user. Exact match allows service... Read More
Google Analytics Will No Longer Be Collecting Data from YouTube
One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February 2021, however, this feature... Read More
Identifying Dark Traffic in Google Analytics
Google Analytics is an amazing, accessible tool for business owners to generate insights based on real user data and use this information to improve their SEO strategies. This can go a long... Read More