Reading Time: 6 minutesby Reuben Yau. Synthetic voice and sound recording created by Everlit. Just a few weeks ago (Sept 14-28), Google rolled out its helpful content update, triggering shifts in website... Read More
Reading Time: 4 minutesGoogle has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET,... Read More
Reading Time: 4 minutesIn today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s... Read More
Reading Time: 5 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size,... Read More
Reading Time: 4 minutesIntroduction Are you tired of publishing blog posts that fail to drive results? In an era where AI is changing content production, simply hitting ‘publish’ is no longer enough... Read More
Reading Time: 7 minutesName, Address, and Phone Number (NAP) information consistency across a business’s Google Business Profile, local citations, review site profiles, and social media is incredibly important. It helps win favors... Read More
Reading Time: 26 minutesTLDR: Technical SEO for Ecommerce (What Actually Matters) Technical SEO is the foundation of ecommerce performance—if your site isn’t fast, crawlable, and structured correctly, nothing else scales. Focus on... Read More
Reading Time: 4 minutesAs I’m sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a dream client. Not... Read More
Reading Time: 2 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s... Read More
Reading Time: 3 minutesThis article has been updated from its original title: Changes to Local Listing Management in 2019. In 2023, local listing management is more important than ever. With more and... Read More
Reading Time: 14 minutesTLDR: Building Your Ecommerce SEO Foundation (Where to Start) Ecommerce SEO success starts with a strong foundation—before scaling content or links, you need the basics in place to make... Read More
Reading Time: 4 minutesIn case you missed it, we have the highlights from the much anticipated annual developer conference, Google I/O 2023! This year, Google focused on "making AI helpful for everyone"... Read More
Reading Time: 16 minutesTLDR: Ecommerce Content Best Practices (What Drives Rankings + Revenue) Ecommerce content isn’t one-size-fits-all—different page types (homepage, category, product) require different strategies to maximize visibility, UX, and conversions. Focus... Read More
Reading Time: 9 minutesTLDR: Video SEO for Ecommerce (Why It’s a Growth Lever) Video isn’t just content—it’s a visibility, engagement, and conversion engine that helps ecommerce brands win across search, social, and... Read More
Reading Time: 6 minutesLeveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of the... Read More
Reading Time: 5 minutesAs we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest... Read More