Reading Time: 7 minutesA PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers ignore... Read More
Reading Time: 7 minutesOn March 27th, 2024, Google accidentally uploaded code to GitHub that would become one of its most significant leaks. Based on the commit history, the code stayed on GitHub... Read More
Reading Time: 8 minutesEmail marketing is one of the most effective marketing strategies for ecommerce stores when done right, with an average ROI of $45 for every $1 spent. But averages don’t... Read More
Reading Time: 4 minutesGoogle Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are Generative... Read More
Reading Time: 7 minutesAn SEO audit cost can vary greatly depending on several important factors. A comprehensive audit of a large, complex website with many pages of content is understandably more expensive... Read More
Reading Time: 6 minutesPay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s why... Read More
Reading Time: 6 minutesStatistics show that over 88% of users never return to a website after having a poor user experience. With customers having more choices than ever, a good UX can... Read More
Reading Time: 6 minutesAccording to a DemandSage report, 60.67% of online traffic in 2024 was from mobile users. This, and the fact that Google prioritizes mobile-first indexing are big enough reasons to... Read More
Reading Time: 7 minutesIf you want to rank in front of your consumers when they are looking for services in your area, you need to learn Local SEO. As local "near me"... Read More
Reading Time: 8 minutesAccording to Ahrefs, 96.55 percent of all blogs receive no traffic. If you analyze the content on your website as well, it’s likely that many web pages don’t receive... Read More
Reading Time: 5 minutesIf you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do a... Read More
Reading Time: 7 minutesDo you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes and... Read More
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More
Reading Time: 6 minutesAccording to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big part... Read More
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Reading Time: 11 minutesAs the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions... Read More
Reading Time: 8 minutesAccording to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands to... Read More
Reading Time: 7 minutesAccording to Ahrefs, about 73% of readers skim web content, and only 27% read it fully.  You’ll need to master web content writing if you not only want to... Read More
Reading Time: 7 minutesEEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google... Read More
Reading Time: 6 minutesMarch saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those... Read More