Reading Time: 7 minutesProduct pages are where search intent is highest and revenue is closest. They’re also the most detailed templates in an online store, with a dozen distinct elements that each... Read More
Reading Time: 5 minutesEcommerce content isn’t one-size-fits-all. Each page type plays a different role in the customer journey and earns its rankings differently, so each needs its own optimization approach. This post... Read More
Reading Time: 7 minutesTechnical SEO is the layer that makes everything else possible. You can have the right keywords, a clean architecture, and excellent product copy, but if search engines can’t crawl... Read More
Reading Time: 7 minutesIf keyword research tells you what to target, architecture decides whether search engines and shoppers can actually reach it. Site architecture is the hierarchical structure of your pages, expressed... Read More
Reading Time: 6 minutesEvery other piece of ecommerce SEO depends on this one. You can have flawless site architecture, fast pages, and beautiful product photography, but if your pages target the wrong... Read More
Reading Time: 4 minutesEverything in this series so far, keywords, architecture, technical health, on-page work, content, video, happens on your own site. Off-page SEO is about what happens elsewhere: the links, mentions,... Read More
Reading Time: 4 minutesYou can’t improve, or prove the value of, what you don’t measure. This final post in the series covers how to set up measurement correctly, which metrics actually matter,... Read More
Reading Time: 4 minutesA good product, a strong brand, and a healthy ad budget will only take an online store so far. If shoppers can’t find you in organic search, or if... Read More
Reading Time: 5 minutesCategory and product pages capture shoppers who already know roughly what they want. But most of your potential customers aren’t there yet, they’re earlier in the journey, asking questions,... Read More
Reading Time: 5 minutesAmazon Sponsored Products have evolved from a relatively simple pay-per-click ad format into one of the most sophisticated, and essential, performance marketing channels in ecommerce. Success with Sponsored Products... Read More
Reading Time: 5 minutesAmazon changing the timing of Prime Day is not a small scheduling update. It is a signal to every seller, vendor, and advertiser on the platform. For the first... Read More
Reading Time: 7 minutesRunning campaigns in Google Shopping and Performance Max can be one of the most efficient ways to drive revenue for an e-commerce business — but only if you have... Read More