Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big... Read More
Reading Time: 6 minutes According to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on... Read More
Reading Time: 8 minutes According to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands... Read More
Reading Time: < 1 minute So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the... Read More
Reading Time: 7 minutes Google announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in Internet Advertising. As part... Read More
Reading Time: 5 minutes When you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You also require confidence... Read More
Reading Time: 6 minutes This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size, intrusiveness, the presence or absence of visual media, and more,... Read More
Reading Time: 2 minutes In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google... Read More
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More
Reading Time: 6 minutes Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time;... Read More
Reading Time: 4 minutes As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the... Read More
Reading Time: 3 minutes Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A... Read More
Reading Time: 3 minutes One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February... Read More
Reading Time: 5 minutes Google is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified... Read More
Reading Time: 4 minutes Google Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a... Read More
Reading Time: 3 minutes Advertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the... Read More
Reading Time: 2 minutes Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay... Read More