Jeff is a 20-year veteran of the search marketing industry with extensive experience in lead generation marketing, SEO and reporting. With experience across all facets of digital marketing, Jeff customizes strategies for Vizion’s clients and helps bring them to life with his determination and client management skills. Having directed SEO campaigns for large brands including ADT, Oakley, Mitsubishi and Sony. Jeff is comfortable tackling enterprise level challenges – and seeing them through to successful completion.
Jeff Carpenter Recent Posts
Technical Elements for ECommerce SEO
Reading Time: 27 minutes Ecommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer... Read More
How to Build Your Ecommerce SEO Foundation
Reading Time: 15 minutes Meta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to... Read More
Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit
Reading Time: 7 minutes Introduction Although search engine optimization (SEO) has one of the best returns on investment (ROI) of any eCommerce marketing campaign, many web developers don’t consider the best SEO... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutes So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products... Read More
Where to Focus After Algorithm Updates
Reading Time: 4 minutes Are you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building... Read More
How to Set Up Tag Manager to Use With Google Analytics
Reading Time: 3 minutes In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics.... Read More
10 Underrated Google Analytics Features You Need to Know
Reading Time: 3 minutes It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce... Read More
How to Upgrade to GA4
Reading Time: 3 minutes If you’re a marketer working in the industry today, you are probably familiar with Google Analytics to some degree. The popular reporting tool has helped businesses collect data... Read More
Identifying Dark Traffic in Google Analytics
Reading Time: 3 minutes Google Analytics is an amazing, accessible tool for business owners to generate insights based on real user data and use this information to improve their SEO strategies. This... Read More
Do Users vs. Sessions in GA Have You Confused? We’ve Got You
Reading Time: 3 minutes Google Analytics (GA) is a hub of data containing information to inform and guide your marketing strategy if you know what each metric represents. If you’ve been confused... Read More
Discover Underperforming Pages and Fix Them!
Reading Time: 3 minutes One of the most efficient ways to gain traction to your website is to optimize and fix the pages you already have. Even the most refined websites often... Read More
Five Google Analytics Tactics to Improve SEO
Reading Time: 4 minutes You’ve put a great deal of effort into crafting an SEO campaign designed to make you more visible to the audiences you most want to visit your website.... Read More
How & Why to Set Up Goals in GA & Track with GTM for SEO
Reading Time: 3 minutes Launching your business website is an exciting development. However, it can be difficult to determine how effective your website is in promoting your business and whether you should... Read More
3 Things to Improve Conversion Rates & SEO at The Same Time
Reading Time: 4 minutes When focusing on improving website performance, you cannot overlook conversion rate optimization (CRO) and search engine optimization (SEO). The former is a system for increasing the number of... Read More