With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A critical element to successful... Read More
For nearly two years, Google Ads has employed three separate methods of matching user queries with ads and search engine results that meet the needs of the user. Exact match allows service... Read More
One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February 2021, however, this feature... Read More
Google is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified digital users. If you’re... Read More
Google Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a successful campaign. To be... Read More