With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. She’s a contributor to publications such as Search Engine Land. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Reading Time: 8 minutesMonitoring campaign metrics like click-through rates, bounce rates, and conversions, and doing the appropriate landing page and ad optimizations are the backbone of a successful marketer. But if that... Read More
Reading Time: 9 minutes2024 saw many changes that are going to impact the way paid search is done going forward. For example: Google changed the functioning of search ads with assets. Google... Read More
Reading Time: 7 minutesIf your PPC campaign isn’t delivering the ROAS you would like to see, you need to audit it and check for underlying issues. Typically, lack of proper management and... Read More
Reading Time: 5 minutesThis post was last updated in September 2024. This year’s PPC campaigns need more strategic planning and earlier rollouts as this holiday season is shorter. In 2023, 50% of... Read More
Reading Time: 6 minutesUsing the wrong PPC keywords is one of the biggest problems your campaign can encounter. This may lead to fewer impressions, clicks, conversions, and wasted ad budget. A study... Read More
Reading Time: 3 minutesIn an interesting turn of events, Google has backtracked on its plans to scrap third party cookie depreciation after delaying it multiple times since 2020. Privacy Sandbox VP Anthony... Read More
Reading Time: 8 minutesIn recent years, all browsers have been phasing out third-party cookies to uphold user privacy. Google Chrome is the last piece of the puzzle. It was anticipated that Google... Read More
Reading Time: 6 minutesThis post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably need... Read More
Reading Time: 7 minutesA PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers ignore... Read More
Reading Time: 4 minutesGoogle Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are Generative... Read More
Reading Time: 6 minutesPay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s why... Read More
Reading Time: 5 minutesIf you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do a... Read More
Reading Time: 7 minutesDo you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes and... Read More
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More
Reading Time: 6 minutesAccording to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big part... Read More
Reading Time: 8 minutesAccording to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands to... Read More
Reading Time: < 1 minuteSo often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions... Read More
Reading Time: 6 minutesLeveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of the... Read More
Reading Time: 4 minutesThe past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers no... Read More
Reading Time: 5 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More