With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. She’s a contributor to publications such as Search Engine Land. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Jenny Mallory Recent Posts
What Matters and What’s Next in Paid Search
Reading Time: 9 minutes 2024 saw many changes that are going to impact the way paid search is done going forward. For example: Google changed the functioning of search ads with assets.... Read More
8 Tips to Make Your PPC Campaigns Better
Reading Time: 7 minutes If your PPC campaign isn’t delivering the ROAS you would like to see, you need to audit it and check for underlying issues. Typically, lack of proper management... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 5 minutes This post was last updated in September 2024. This year’s PPC campaigns need more strategic planning and earlier rollouts as this holiday season is shorter. In 2023, 50%... Read More
Strategies to Find PPC Keywords for Your Paid Search Campaigns
Reading Time: 6 minutes Using the wrong PPC keywords is one of the biggest problems your campaign can encounter. This may lead to fewer impressions, clicks, conversions, and wasted ad budget. A... Read More
Google Backtracks on Pledge to Depreciate Third-Party Cookies: What Does This Mean for Your Ads?
Reading Time: 3 minutes In an interesting turn of events, Google has backtracked on its plans to scrap third party cookie depreciation after delaying it multiple times since 2020. Privacy Sandbox VP... Read More
3rd Party Cookie Depreciation: Impact on Media Platforms by Audiences and Tracking
Reading Time: 8 minutes In recent years, all browsers have been phasing out third-party cookies to uphold user privacy. Google Chrome is the last piece of the puzzle. It was anticipated that... Read More
How to Optimize Your Amazon PPC Campaigns
Reading Time: 6 minutes This post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably... Read More
Why and How to Conduct a Successful PPC Audit
Reading Time: 7 minutes A PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers... Read More
Takeaways From Google Marketing Live 2024
Reading Time: 4 minutes Google Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are... Read More
PPC Audit Checklist
Reading Time: 6 minutes Pay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s... Read More
5 Questions You Should Ask Before Your PPC Audit
Reading Time: 5 minutes If you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do... Read More
Social Media Marketing Strategies for E-commerce
Reading Time: 7 minutes Do you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes... Read More
The Evolution of PPC Keyword Research Methods
Reading Time: 5 minutes Pay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved... Read More
Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know
Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big... Read More
Shoppable Videos: Enhancing E-commerce with Interactive Content
Reading Time: 8 minutes According to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minute So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More