With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. She’s a contributor to publications such as Search Engine Land. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Jenny Mallory Recent Posts
Shoppable Videos: Enhancing E-commerce with Interactive Content
Reading Time: 8 minutes According to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minute So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 3 minutes Do you realize we are only 8 weeks away from Christmas? As the holidays are creeping up on us, Vizion wants to make sure your PPC campaigns and... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutes Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time;... Read More
Google Ad Changes for 2021 and How They Might Affect Your Business
Reading Time: 4 minutes As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the... Read More
Strategies to find PPC keywords for your paid search campaigns
Reading Time: 3 minutes Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A... Read More
Google Analytics Will No Longer Be Collecting Data from YouTube
Reading Time: 3 minutes One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February... Read More
Four Reasons to Utilize YouTube Discovery Ads
Reading Time: 5 minutes Google is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified... Read More
A Brief Guide to Google Smart Shopping Campaigns
Reading Time: 4 minutes Google Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a... Read More
Microsoft Ads New Multi-Image Extensions
Reading Time: 3 minutes Advertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the... Read More
Google’s New Search Term Reporting and Implications
Reading Time: 2 minutes Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay... Read More
Google Launches Custom Audiences
Reading Time: 3 minutes While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover,... Read More
Google Gives Responsive Display Ads a New Look
Reading Time: 4 minutes The world as we know it has changed – at least for the foreseeable future. As the majority of the global population spends more time at home than... Read More
Google’s Image Extension Beta Opens Up
Reading Time: 4 minutes You’ve likely seen the breakdown before: People who see content only recall 10% of it three days later; that number goes up to 65% when you add accompanying... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Reading Time: 3 minutes Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to... Read More
Google’s New Policy on Housing, Employment, and Credit
Reading Time: 3 minutes In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information... Read More