With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover, Display, Gmail, and YouTube... Read More
Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to achieve. Whether you are... Read More
In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information it collects. Specifically, these... Read More