With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Google Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a successful campaign. To be... Read More
Advertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the internet. With the immense... Read More
Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay up to date on... Read More
A key part of advertising involves identifying where you have ads displayed. Ideal locations are those with high visibility that appeal to users within your target audience, ensuring your resources are used... Read More
While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover, Display, Gmail, and YouTube... Read More