With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. She’s a contributor to publications such as Search Engine Land. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Reading Time: 4 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More
Reading Time: 5 minutesRecently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is now... Read More
Reading Time: 6 minutesImage by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time; third-party... Read More
Reading Time: 3 minutesOne of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February 2021,... Read More
Reading Time: 5 minutesGoogle is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified digital... Read More
Reading Time: 4 minutesGoogle Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a successful... Read More
Reading Time: 3 minutesAdvertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the internet.... Read More
Reading Time: 3 minutesWhile Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover, Display,... Read More
Reading Time: 3 minutesSuccess in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to achieve.... Read More
Reading Time: 3 minutesIn a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information it... Read More
Reading Time: 3 minutesYou’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach, lower... Read More
Reading Time: 6 minutes*This post was updated on August 6, 2024. If you want to expand your advertising beyond Google Search and get your business in front of more potential customers, Google... Read More
Reading Time: 3 minutesAs digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of... Read More
Reading Time: 3 minutesGoogle released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their... Read More
Reading Time: 3 minutesThe campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the... Read More
Reading Time: 3 minutesDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the... Read More
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More