With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Jenny Mallory Recent Posts
Google’s Image Extension Beta Opens Up
Reading Time: 4 minutes You’ve likely seen the breakdown before: People who see content only recall 10% of it three days later; that number goes up to 65% when you add accompanying... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Reading Time: 3 minutes Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to... Read More
Google’s New Policy on Housing, Employment, and Credit
Reading Time: 3 minutes In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information... Read More
Retargeting: How B2B Display Advertising Can Work For You
Reading Time: 3 minutes You’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach,... Read More
Google Display Network Ads: Tips For Success
Reading Time: 4 minutes Introduced in 2003 as the first Google Ads product beyond AdWords, the Google Display Network (GDN) was developed to allow Google and Ads clients to capitalize on user... Read More