With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Jenny Mallory Recent Posts
How to Handle Paid Media in the Midst of COVID-19
Reading Time: 4 minutes If you take a look around the global landscape, the effects of COVID-19 are everywhere. The virus has changed the way we live our daily lives, affecting how... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: 2 minutes So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions... Read More
What Matters and What’s Next in Paid Search
Reading Time: 5 minutes Features are constantly changing in paid search. At times keeping up with the changes may feel a bit overwhelming. It is quite easy to get wrapped up in... Read More
Google’s Responsive Display Ads – If You Aren’t Testing RDA, You Should!
Reading Time: 4 minutes As digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount... Read More
5 Successful B2B AdWords Best Practices
Reading Time: 3 minutes B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They... Read More