With over 10 years of experience, Jenny uses data and insights to help her clients plan and execute paid search, online display advertising and social media marketing programs. Her experience spans retail, packaged goods, financial services and entertainment industries. She is proud to have worked on and lead programs for Dollar General, Blue Cross Blue Shield, Lockton, Dave & Buster’s, Universal Pictures and many more.
Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users... Read More
Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their use is a... Read More
The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word automation might be... Read More