Formerly a Digital Marketing Specialist at Vizion Interactive, Kyle planned and executed PPC campaigns for Universal films on both Google and Amazon platforms. He started his career at NBCUniversal as a marketing and sales intern on the Amazon Home Entertainment team. Upon completing his internship and Graduating from Loyola Marymount University, he was brought onto the Amazon Home Entertainment team as the Customer Marketing Manager. As Customer Marketing Manager, he handled all promotional merchandising activity for Universal films on Amazon. This is where he took in the responsibility of heading the search optimization initiative at Amazon.
Kyle Martins Recent Posts
Using Auto Keyword Targeting to Your Advantage for Amazon Sponsored Ads
Reading Time: 3 minutes It’s impossible to deny Amazon’s reputation as the leading online store in modern society. The site regularly has over 2 billion visitors browsing its pages. It would be... Read More
Using Competitors for Retargeting With Amazon DSP
Reading Time: 3 minutes Amazon Demand Side Platform is an incredibly powerful tool to successfully promote your product and increase your sales numbers. Simply put, it serves as a platform for business... Read More
Why Amazon Sponsored Brands Should Be Part of Your Advertising Strategy
Reading Time: 7 minutes What are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their... Read More
Using Amazon’s E-commerce Ads to Build Creatives For You
Reading Time: 3 minutes It’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping... Read More
Leverage Your Clients’ 1st Party Data in Amazon DSP
Reading Time: 4 minutes Utilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond... Read More
Changes to Amazon Prime Day 2020 & What to Expect
Reading Time: 4 minutes If you’re anxiously awaiting the deals on Amazon Prime Day, you likely know the sales event that was supposed to take place in July has been postponed this... Read More
3 Things to Know About the Amazon ASIN Grabbing Tool
Reading Time: 3 minutes Digital marketing requires diligence and a steady eye on the competition. Thankfully, automation can make the process easier. A comprehensive suite of digital marketing tools can make or... Read More
How to Determine Your Amazon Advertising Needs Based on your Marketing and Business Goals
Reading Time: 4 minutes Online access to a host of goods and services is more important than ever. As the undisputed king of e-commerce, that’s where Amazon truly shines. With net sales... Read More
How to Prep Your Amazon Advertising for Prime Day
Reading Time: 5 minutes One of Amazon’s biggest shopping events of the year, Prime Day, is just around the corner. Back in 2015, Amazon created an exclusive day of deals for Prime... Read More
5 Tips to Make Your PPC Campaigns Better
Reading Time: 3 minutes Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible... Read More
3 Reasons a Call to Action is Important
Reading Time: 3 minutes Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor... Read More
Is AMS Right For Your Business?
Reading Time: 5 minutes In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to... Read More