Vizion / Author: Kristien Matelski

Kristien Matelski

Kristien Matelski

Kristien, content/PR manager, has been working in the Marketing & Journalism industries since 2008. She leads Vizion Interactive’s content and outreach efforts, in the forms of digital PR, content marketing, email, and social media marketing. Kristien is also certified in Google Ads, Google Analytics, and Hootsuite.

Kristien has Bachelor’s degrees in Journalism and Theater Arts from the University of Arizona. Born and raised in San Diego, CA, she can’t live without Mexican food and avocados! She also enjoys singing, dancing, and performing in musical theater productions – 42nd Street is one of her favorites!

Kristien Matelski Recent Posts

AIDA Attention Interest Desire Action

The AIDA (Attention, Interest, Desire, Action) Formula

Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. If you followed marketing news any time in the past several years, you’ve probably heard the AIDA acronym... Read More

What Is the Difference Between HTML and HTML5?

Reading Time: 4 minutesFor those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our everyday... Read More

call tracking for business

What Call Tracking Can Do for Your Business

Reading Time: 4 minutesModern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online user... Read More

persona development

Persona Development: How to Create Your Customer Personas

Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Persona development is useful in nearly every phase of product development and sales, but takes on key importance... Read More

Amazon Marketing Strategy to Fit Your Business Vizion Interactive

Amazon Marketing Strategy to Fit Your Business

Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More

Marketing Attribution Explained Vizion Interactive

Marketing Attribution Explained

Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More

How to Calculate Your Customer Acquisition Cost Vizion Interactive

How to Calculate Your Customer Acquisition Cost

Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More

7 Tips for Effective Guest Blogging Vizion Interactive

7 Tips for Effective Guest Blogging

Reading Time: 4 minutesGuest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site, it... Read More

Learning From Google Analytics Referral Paths Vizion Interactive

Learning From Google Analytics Referral Paths

Reading Time: 4 minutesIt’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral... Read More

9 Tips for Creating a Great Case Study Vizion Interactive

9 Tips for Creating a Great Case Study

Reading Time: 4 minutesIf you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study educate... Read More

How to Set Up a 301 Redirect – and Why You May Need One Vizion Interactive

How to Set Up a 301 Redirect – and Why You May Need One

Reading Time: 4 minutesWhat Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach... Read More

5 Best Practices for DNS That You Need to Know Vizion Interactive

5 Best Practices for DNS That You Need to Know

Reading Time: 4 minutesToday’s digital world requires that all businesses have an online presence. Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your social... Read More

Top 5 SEO Predictions for 2019 Vizion Interactive

12 Experts Weigh in on Digital Marketing Success in 2019

Reading Time: 6 minutesDigital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business to... Read More

How Search Evolved in 2018 Vizion Interactive

How Search Evolved in 2018

Reading Time: 4 minutesSearch remains one of the most important technological functions in the modern world. Search engines like Google and Bing offer a gateway to the wealth of information hosted online... Read More

7 Video Content Marketing Tips & Tricks Vizion Interactive

7 Video Content Marketing Tips & Tricks

Reading Time: 4 minutesVideo content marketing is becoming more and more popular in the digital sphere. In fact, Forbes reports that videos have 135% more reach on average than photos alone. It... Read More

Social Media & SEO – 4 Things You Need to Know Vizion Interactive

Social Media & SEO – 4 Things You Need to Know

Reading Time: 4 minutesResearch shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. While that is true, is it because the two go hand in... Read More

Email Platforms You Should Check Out Vizion Interactive

Email Platforms You Should Check Out

Reading Time: 4 minutesWhen email marketing is your priority, you have a lot of aspects to consider. Along with how you create and present your email content, having the right email platform... Read More