Reading Time: 3 minutes One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s... Read More
Reading Time: 4 minutes There are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take... Read More
Reading Time: 4 minutes Modern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online... Read More
Reading Time: 4 minutes The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed... Read More
Reading Time: 4 minutes It’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of... Read More