Marketing Attribution Explained
The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the action. In marketing... Read More
Analytics Archives
Learning From Google Analytics Referral Paths
It’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral paths, it can... Read More
Your Guide to Google Analytics Heat Map
Google Analytics has released a new add-on feature where you can create a heat map within the Page Analytics program. While there are many ways to create a heat map in your... Read More
How to Set Up Your Google Analytics Dashboard
As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes... Read More
How to Build a Google Analytics Tracking Code
Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data about how site... Read More