Analytics Archives

Marketing Attribution Explained

The concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the action. In marketing... Read More

How to Build a Google Analytics Tracking Code

Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data about how site... Read More