How to Set Up Your Google Analytics Dashboard
As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes... Read More
Analytics Archives
How to Build a Google Analytics Tracking Code
Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data about how site... Read More
Understanding Digital Opportunities via Analytics
When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic.... Read More
Tool Tip Tuesday: Finding your Richest Owned Content
One might think that a quick review of your top Organic Search landing pages will show you your most important site pages . Well, they are — sort of. For the time... Read More
Achieving Data Clarity in Digital Marketing
There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in such a competitive... Read More