Reading Time: 8 minutesTLDR: Ecommerce Email Marketing (How to Drive Revenue, Not Just Sends) Email marketing is one of the highest-ROI channels in ecommerce—but only if it’s strategic, segmented, and tied to... Read More
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Reading Time: 4 minutesCompany newsletters have garnered a lot of attention in recent years, owing to their increased importance (and effectiveness) as a marketing tool. They are a useful resource for reaching... Read More
Reading Time: 4 minutesWhen email marketing is your priority, you have a lot of aspects to consider. Along with how you create and present your email content, having the right email platform... Read More
Reading Time: 3 minutes*Note – A more recent related post for 2020 can be found here. Company newsletters can be a great way to reach out to existing and potential customers alike.... Read More
Reading Time: 4 minutesEmails can be a powerful marketing tool – which is exactly why so many companies take advantage of it. The drawback is that since so many businesses send out... Read More
Reading Time: 3 minutesEmail marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their... Read More
Reading Time: 3 minutesYour click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end... Read More
Reading Time: 3 minutesEmail campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no... Read More