Reading Time: 8 minutesEmail marketing is one of the most effective marketing strategies for ecommerce stores when done right, with an average ROI of $45 for every $1 spent. But averages don’t... Read More
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Reading Time: 4 minutesCompany newsletters have garnered a lot of attention in recent years, owing to their increased importance (and effectiveness) as a marketing tool. They are a useful resource for reaching... Read More
Reading Time: 4 minutesWhen email marketing is your priority, you have a lot of aspects to consider. Along with how you create and present your email content, having the right email platform... Read More
Reading Time: 3 minutes*Note – A more recent related post for 2020 can be found here. Company newsletters can be a great way to reach out to existing and potential customers alike.... Read More
Reading Time: 4 minutesEmails can be a powerful marketing tool – which is exactly why so many companies take advantage of it. The drawback is that since so many businesses send out... Read More
Reading Time: 3 minutesDrip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates,... Read More
Reading Time: 3 minutesEmail campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no... Read More
Reading Time: 3 minutesYour click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end... Read More
Reading Time: 3 minutesEmail marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their... Read More
Reading Time: 3 minutesInternational growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and... Read More