How to Measure VOI (Value of Infographics)
Before getting into how to measure the value of infographics, let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet... Read More
Interactive Marketing Archives
Get Passionate: 3 Great Ways to Monetize on Facebook
Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick... Read More
Top 10 Stats on the Current State of Social Media Marketing
As inbound marketers, we’ve all scratched our heads at times wondering just how effective social media marketing is. We understand that it’s about priceless brand exposure. We can never get enough of... Read More
PPC To Strengthen and Support Social Media
Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Read More
Don’t Photo Bomb Your Own Content Marketing
Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary factor in their social media efforts. Today’s consumers... Read More