Interactive Marketing Archives

The Thin Line Between PR and Search

As Lee Odden mentioned the other day, there is a thin line between public relations and search engine optimization. Some people may try to wax eloquent on the diverse and multiple ways... Read More

Does Your Copywriter Know Your Business?

I know from experience that one of the most difficult service negotiations in Internet marketing involves copywriting. As the business owner, marketing manager, or company representative, you have insider’s viewpoint of your... Read More

Interactive TV

For all the hype that convergence has had over the years, it’s really interesting to see how quickly major companies are adopting new technology, all of a sudden. On today’s adage.com, there’s... Read More