Reading Time: 6 minutes This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size, intrusiveness, the presence or absence of visual media, and more,... Read More
Reading Time: 2 minutes In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google... Read More
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More
Reading Time: 6 minutes Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time;... Read More
Reading Time: 4 minutes As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the... Read More
Reading Time: 3 minutes Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A... Read More
Reading Time: 3 minutes One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February... Read More
Reading Time: 5 minutes Google is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified... Read More
Reading Time: 4 minutes Google Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a... Read More
Reading Time: 3 minutes Advertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the... Read More
Reading Time: 2 minutes Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay... Read More
Reading Time: 3 minutes It’s impossible to deny Amazon’s reputation as the leading online store in modern society. The site regularly has over 2 billion visitors browsing its pages. It would be... Read More
Reading Time: 3 minutes Amazon Demand Side Platform is an incredibly powerful tool to successfully promote your product and increase your sales numbers. Simply put, it serves as a platform for business... Read More
Reading Time: 3 minutes While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover,... Read More
Reading Time: 4 minutes The world as we know it has changed – at least for the foreseeable future. As the majority of the global population spends more time at home than... Read More
Reading Time: 7 minutes What are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their... Read More
Reading Time: 4 minutes You’ve likely seen the breakdown before: People who see content only recall 10% of it three days later; that number goes up to 65% when you add accompanying... Read More