Reading Time: 6 minutes Using the wrong PPC keywords is one of the biggest problems your campaign can encounter. This may lead to fewer impressions, clicks, conversions, and wasted ad budget. A... Read More
Reading Time: 3 minutes In an interesting turn of events, Google has backtracked on its plans to scrap third party cookie depreciation after delaying it multiple times since 2020. Privacy Sandbox VP... Read More
Reading Time: 8 minutes In recent years, all browsers have been phasing out third-party cookies to uphold user privacy. Google Chrome is the last piece of the puzzle. It was anticipated that... Read More
Reading Time: 6 minutes This post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably... Read More
Reading Time: 7 minutes A PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers... Read More
Reading Time: 4 minutes Google Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are... Read More
Reading Time: 6 minutes Pay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s... Read More
Reading Time: 5 minutes If you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do... Read More
Reading Time: 5 minutes Pay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved... Read More
Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big... Read More
Reading Time: 6 minutes According to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on... Read More
Reading Time: 8 minutes According to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands... Read More
Reading Time: < 1 minute So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the... Read More
Reading Time: 7 minutes Google announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in Internet Advertising. As part... Read More
Reading Time: 5 minutes When you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You also require confidence... Read More
Reading Time: 6 minutes This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size, intrusiveness, the presence or absence of visual media, and more,... Read More
Reading Time: 2 minutes In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google... Read More
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More