Reading Time: 3 minutesIf your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to... Read More
Reading Time: 5 minutesOne of Amazon’s biggest shopping events of the year, Prime Day, is just around the corner. Back in 2015, Amazon created an exclusive day of deals for Prime members.... Read More
Reading Time: 4 minutesAs digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of... Read More
Reading Time: 4 minutesIn days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the necessity... Read More
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More
Reading Time: 4 minutesWhile Amazon offers a way for sellers to make their products available, that ease of access into e-commerce is what makes Amazon a highly competitive platform. With so many... Read More
Reading Time: 4 minutesThe digital world has opened numerous marketing avenues for businesses, and successful online advertising is essential to any marketing strategy. While you need to match where you promote your... Read More
Reading Time: 4 minutesYour restaurant is great, no questions asked, but the eternal problem a great restaurant faces is telling people that their restaurant is, well, great. Aside from word of mouth,... Read More
Reading Time: 4 minutesEarlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it seemed... Read More
Reading Time: 4 minutesOnline marketing is difficult and complex. Users are so overloaded with advertisements that it can be a challenge to make yours stand out from others. One of the strategies... Read More
Reading Time: 5 minutesSearch engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages (SERP).... Read More
Reading Time: 5 minutesRemarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy lets... Read More
Reading Time: 4 minutesGoogle offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google AdWords... Read More
Reading Time: 5 minutesNearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network. Given its reach, the Display Network offers... Read More
Reading Time: 5 minutesKeywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come... Read More
Reading Time: 3 minutesB2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find... Read More
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More
Reading Time: 3 minutesYour call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between... Read More
Reading Time: 3 minutesThe campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the... Read More