Reading Time: 5 minutesGoogle is constantly evolving its bevy of digital marketing opportunities, providing more ways than ever to help you get your business in front of the eyes of qualified digital... Read More
Reading Time: 4 minutesGoogle Shopping campaigns have traditionally presented the eCommerce business owner with one significant roadblock to deployment—the sheer amount of analysis and work that needs to go into a successful... Read More
Reading Time: 3 minutesAdvertisements have assumed a variety of different shapes over the years with every new discovery, from print to radio, radio to television, and most recently, television to the internet.... Read More
Reading Time: 3 minutesIt’s impossible to deny Amazon’s reputation as the leading online store in modern society. The site regularly has over 2 billion visitors browsing its pages. It would be foolish... Read More
Reading Time: 3 minutesAmazon Demand Side Platform is an incredibly powerful tool to successfully promote your product and increase your sales numbers. Simply put, it serves as a platform for business owners... Read More
Reading Time: 3 minutesWhile Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover, Display,... Read More
Reading Time: 6 minutesWhat are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their placement... Read More
Reading Time: 3 minutesIt’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping online... Read More
Reading Time: 3 minutesIn a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information it... Read More
Reading Time: 4 minutesUtilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond brands... Read More
Reading Time: 3 minutesYou’ve heard about display advertising through Google Display Network, social media, and other platforms. Display advertising provides a tempting set of benefits for eCommerce sites, including broader reach, lower... Read More
Reading Time: 4 minutesOnline access to a host of goods and services is more important than ever. As the undisputed king of e-commerce, that’s where Amazon truly shines. With net sales of... Read More
Reading Time: 6 minutes*This post was updated on August 6, 2024. If you want to expand your advertising beyond Google Search and get your business in front of more potential customers, Google... Read More
Reading Time: 3 minutesGoogle Ads is the blue-chip choice when it comes to pay-per-click advertising platforms, but it is also incredibly complex. It’s essential to know the functions available on the Ads... Read More
Reading Time: 3 minutesIf your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to... Read More
Reading Time: 5 minutesOne of Amazon’s biggest shopping events of the year, Prime Day, is just around the corner. Back in 2015, Amazon created an exclusive day of deals for Prime members.... Read More
Reading Time: 3 minutesAs digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of... Read More
Reading Time: 4 minutesIn days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the necessity... Read More
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More