Amazon Marketing Strategy to Fit Your Business
Reading Time: 4 minutes Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on... Read More
Reading Time: 4 minutes Selling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on... Read More
Reading Time: 4 minutes One of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a... Read More
Reading Time: 4 minutes 2019 is quickly approaching, and with it will come innovative ways to market brands to consumers on the web. The way that we consume and create pay-per-click advertising... Read More
Reading Time: 4 minutes While Amazon offers a way for sellers to make their products available, that ease of access into e-commerce is what makes Amazon a highly competitive platform. With so... Read More
Reading Time: 4 minutes The digital world has opened numerous marketing avenues for businesses, and successful online advertising is essential to any marketing strategy. While you need to match where you promote... Read More
Reading Time: 4 minutes Your restaurant is great, no questions asked, but the eternal problem a great restaurant faces is telling people that their restaurant is, well, great. Aside from word of... Read More
Reading Time: 4 minutes Earlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it... Read More
Reading Time: 4 minutes Online marketing is difficult and complex. Users are so overloaded with advertisements that it can be a challenge to make yours stand out from others. One of the... Read More
Reading Time: 5 minutes Search engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages... Read More
Reading Time: 5 minutes Remarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy... Read More
Reading Time: 4 minutes Google offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google... Read More
Reading Time: 5 minutes Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network. Given its reach, the Display Network... Read More
Reading Time: 5 minutes Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to... Read More
Reading Time: 3 minutes B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They... Read More
Reading Time: 3 minutes Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible... Read More
Reading Time: 3 minutes Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of... Read More
Reading Time: 3 minutes Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor... Read More
Reading Time: 3 minutes The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy... Read More
Reading Time: 3 minutes Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for... Read More
Reading Time: 3 minutes The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the... Read More