PPC Marketing Archives

Google & Bing PPC Guidelines

Pay-per-click (PPC) advertising on the biggest search engines, Google and Bing, can be an incredibly lucrative form of marketing, but only if you approach these platforms correctly. PPC ads can ensure your... Read More

What’s Your PPC ROI?

Pay-per-click (PPC) advertising can provide a substantial return on investment (ROI) if you devote the time and effort to crafting detailed and impactful text ads and calculating your success over time. PPC... Read More

PLA Marketing Do’s and Don’ts

If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to the listed ads... Read More