PPC Marketing Archives

Convergence Continues

Just reading this article on Ad Age and I had to chuckle a little bit. When Internet advertising was getting off of the ground, there were no “Interactive marketing” teams at agencies,... Read More

Search Engine Marketing Fraud

More hype about search engine marketing click fraud in this article from B2B. I won’t pretend to know exactly how it would work, but I am still waiting for someone (Google/Yahoo!) to... Read More