PPC Marketing Archives

Using PPC Data to Your SEO Advantage

A well thought out SEO strategy is contingent on exhausting all outlets of knowledge in the initial phases of the organic search effort. This means mining through competitor data points to assess... Read More

PPC To Strengthen and Support Social Media

Pay-per-click (PPC) and social media are very diverse digital marketing approaches.  While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Read More

Party Like It’s 1999?

I was just reading an article on WSJ (subscription required) about the VC funds going towards web-based companies whose business model is selling advertising on their sites. I can remember back to... Read More

Tough Times For PPC

The effects of the present recession are beginning to be felt in marketing budgets across the online space. Some clients are withdrawing from traditional, but less measurable, advertising methods to place their... Read More