PPC Marketing Archives

How to Do Keyword Research for PPC

Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people... Read More

Things to Avoid with Google AdWords

Duplicate keywords competing in multiple ad groups or the same ad group Uncompetitive bids causing low ad placement Terms that have had low impressions or clicks still active in the account Terms... Read More