PPC Marketing Archives

How to Optimize Your Amazon PPC Campaigns

Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC)... Read More

B2B vs. B2C Google Ads Tips for Success

Google Ads is the blue-chip choice when it comes to pay-per-click advertising platforms, but it is also incredibly complex. It’s essential to know the functions available on the Ads platform and how... Read More