Reading Time: 4 minutesIn my push towards helping to create some standards, demystify Search Engine Optimization (SEO) and help more and more people get SEO into their marketing budgets, I developed a... Read More
Reading Time: 27 minutesEcommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the... Read More
Reading Time: 15 minutesMeta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce,... Read More
Reading Time: 5 minutesAs we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest... Read More
Reading Time: 8 minutesGoogle rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall... Read More
Reading Time: 5 minutesYou probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into... Read More
Reading Time: 6 minutesSo, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or... Read More
Reading Time: 6 minutesI cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are in... Read More
Reading Time: 7 minutesFor a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and... Read More
Reading Time: 4 minutesAre you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building a... Read More
Reading Time: 7 minutes9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been... Read More
Reading Time: 3 minutesDuring the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it, check... Read More
Reading Time: 6 minutesRecently, Google introduced three new measurements that they’ll be using to gauge how your website stacks up against your competitors, they’re named Core Web Vitals. If your website has... Read More
Reading Time: 14 minutesA New Year’s tradition here at Vizion Interactive is to develop a list of up-and-coming digital marketing tips to help you capture success in the year ahead. While it... Read More
Reading Time: 3 minutesIn the early days of the internet, so much of the experience was new that legislation had not quite caught up with it, presenting all sorts of grey areas... Read More
Reading Time: 3 minutesThe world of Search Engine Optimization (SEO) is changing constantly. Though the state of flux can be difficult to navigate, there are often trend patterns that make keeping your... Read More
Reading Time: 4 minutesYour website’s link profile is like its digital reputation – at least as far as search engines are concerned. When Google Search or Bing bots crawl through your website’s... Read More
Reading Time: 3 minutesOne of the most efficient ways to gain traction to your website is to optimize and fix the pages you already have. Even the most refined websites often have... Read More
Reading Time: 7 minutesFor those working in the search engine marketing industry, change is both frequent and unexpected. Moz’s Google Algorithm Update History notes that there have been 12 major Google algorithm... Read More
Reading Time: 3 minutes“A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing campaign,... Read More