Reading Time: 3 minutesRecently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB... Read More
Reading Time: 5 minutesIf a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies,... Read More
Reading Time: 4 minutesFirst, let’s review what ‘taxonomy’ means when we apply the word to a website. The basic definition of ‘taxonomy’, according to Merriam-Webster, is “the study of the general principles... Read More
Reading Time: 5 minutesThe organization of your website’s content and web pages plays an important role in search engine access, indexation, comprehension of information context, and user experience. In many industries and... Read More
Reading Time: 4 minutesMost people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want... Read More
Reading Time: 4 minutesIt’s Super Bowl Sunday! The two best teams in the NFL are going head to head to determine who will be the Super Bowl Champions. For the most part... Read More
Reading Time: 4 minutesGoogle has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Google’s algorithm has gotten pretty damn good. But, the... Read More
Reading Time: 2 minutesIn my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console (formerly Google Webmaster Tools) is another great... Read More
Reading Time: 2 minutesHas the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related,... Read More
Reading Time: 4 minutesIf there’s one thing that drives users insane on a site, it’s when things go a bit . . . awry—broken links, links that redirect to the page they’re... Read More
Reading Time: 7 minutesAs digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work... Read More
Reading Time: 8 minutesThe world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and usability.... Read More
Reading Time: 8 minutesMy oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of... Read More
Reading Time: 2 minutesIn the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5th,... Read More
Reading Time: 9 minutesWith all the recent and future Google algorithm changes, on-page optimization is becoming more challenging. It’s now more important than ever to have a solid optimized website to run... Read More
Reading Time: 6 minutesOne of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep... Read More
Reading Time: 5 minutesIf you constantly seek more leads and conversions from your online presence, then you more than likely understand the priority of having your website ranked high in search engine... Read More
Reading Time: 7 minutesRankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their clients. It’s all over their testimonials page and in their white papers;... Read More
Reading Time: 3 minutesThe other day I sat thinking about all of the great SEO tools that have come about in the last few years. These online tools and software mashups make... Read More
Reading Time: < 1 minuteThis week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick... Read More