Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes... Read More
Reading Time: 5 minutesThe business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook... Read More
Reading Time: 5 minutesWith an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by... Read More
Reading Time: 3 minutesSocial media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media... Read More
Reading Time: 3 minutesNear the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen”... Read More
Reading Time: 4 minutesPart of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content... Read More
Reading Time: 3 minutesAh, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a... Read More
Reading Time: 3 minutesDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the... Read More
Reading Time: 4 minutes2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would... Read More
Reading Time: 4 minutesSocial media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months... Read More
Reading Time: 4 minutesWhat is Social Bookmarking? Social bookmarking is a way for internet users to manage, share, and store useful resources they have found online. Instead of saving sites to a... Read More