Reading Time: 5 minutesPinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of which... Read More
Reading Time: 4 minutesSocial media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms... Read More
Reading Time: 5 minutes2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would... Read More
Reading Time: 3 minutesDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the... Read More
Reading Time: 3 minutesAh, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a... Read More
Reading Time: 4 minutesPart of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content... Read More
Reading Time: 3 minutesConcern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements, scams,... Read More
Reading Time: 4 minutesNear the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen”... Read More
Reading Time: 4 minutesSocial media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media... Read More
Reading Time: 4 minutesSocial media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the... Read More
Reading Time: 3 minutesMobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication... Read More
Reading Time: 4 minutesSocial media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months... Read More
Reading Time: 3 minutesThe beauty of social bookmarking is that it provides a relatively easy way to increase site traffic, interact with consumers, share your content, build your web presence, and cultivate... Read More
Reading Time: 2 minutesBlack Web Enterprises, a company owned by IAC (IAC also owns the Ask.com search engine), has launched Rushmore Drive, a search engine that is the first of its kind... Read More