Digg-ing for Business

Social bookmarking is a great way for companies to interact with customers, gain live links quickly and increase website traffic. Today, there are many social bookmarking sites that can provide these features.

If you are looking to implement this practice into your company’s SEO strategy, Digg.com is a great place to start. Digg is a social bookmarking site that combines news, social media, and a sense of community in one site. Users can post news, articles, videos, podcasts and more, in one central location and with those who are interested in what they have to share. Community members are able to interact by posting comments and/or voting on submissions, helping the post to gain additional exposure and popularity. Known for its high traffic volume, it has been reported that Digg has been able to increase website traffic from the thousands to over a million hits in a matter of days.

Start Digg-ing

Getting started with Digg is simple process, but will require some maintenance and dedication to reap all the benefits the site has to offer. The first step is to sign up for an account and complete your community profile. Once you have done this you can start sharing your company information in the form of links, articles, videos, blog posts and more. While you will only have so many categories to choose from, select the section that describes your post the best. Ensure that users “Digg” your posts and not “bury” them by submitting quality, well-written content that will catch users’ attention and entice them to comment and vote.

The easiest way to start growing your Digg community is by marketing to your existing customer base. If you already have a blog start by adding a Digg icon (along with other social bookmarking icons) to your blog’s site. Other ways to utilize the customer base you have already built is by adding a link to your Digg profile on your company website, Twitter, Facebook, and any other page where you have information posted about your business. Next, be sure to interact with other community members, comment and “like” others’ posts, and share information that is not directly related to your company, but still pertains to your industry. Finally, be cautiously optimistic and begin to prepare for “The Digg Effect.” This is the phrase used to describe when a website receives an enormous amount of new traffic from a post making it to the Digg home page. Since this increase has been known to crash severs and cause long periods of down time, while you are nurturing your new Digg profile, be sure to spend some time talking with your web hosting company to prepare for this event. While this may seem like a pain now, you will definitely be glad you did later. Happy Digg-ing!