Google Affiliate Network has Launched via Performics

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Google announced today that DoubleClick Performics is now the Google Affiliate Network. I just spoke with Durk Price of eAccountable who has launched 15 programs with the service over the past 12 months and is very glad that the network is now part of the Google brand. You can see the benefits that Durk has experienced using the network by reading eAccountable’s success story at the Google Affililate Network.

It has also been speculated that the service will be integrated with the Google Adsense network, giving publishers an additional way to monetize their traffic, although no plans have been announced on this integration.

This service is sure to bring more attention to affiliate marketing now that Google has put its name on the service and many in the affiliate marketing space are glad about the implications for the future of the industry.

The announcement below was sent today by Chris Henger, Group Product Manager for the Google Affiliate Network:

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at, but will eventually migrate to a product url.

As noted in earlier communications, DoubleClick Performics’ Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics’ Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients’ search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.

We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.

We appreciate your business and look forward to doing great things together.

Chris Henger
Group Product Manager
Google Affiliate Network