To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom line is, time is spent. Site owners would manage these and other sub-domains individually. After that, the fragmented information would be useless or challenging to read. Now, Google Search Console is the domain property that takes care of those challenges.
What Is It?
Google Search Console “domain properties” is the new way to verify, search, and combine all data from existing URL’s. With domain properties, there is no need to manually combine data. Instead GSC domain properties combines all protocols, sub-domains, and paths for a website. This includes websites using m dot for mobile allowance, and those making the shift to https. Together this information creates a clear picture of the site and how Google sees it. With domain name search verification, GSC domain properties will also setup new domain properties. Within a short time, GSC provides results and comprehensive data about those domains. GSC domain property is the newest feature in the Google Search Console that was created by the people, for the people. It was created due to consistent feedback about the difficulties of manually verifying domain data. With GSC domain property, that problem is no more.
How to Get It Set Up
Setting up Google Search Console domain properties is easier than verifying all of those domains was before. However, to activate users need to have a very specific verification configuration. This means having everything (all those micro property accounts) setup with the DNS level verification. Ensure that this is completed beforehand. Website owners should already have a Search Console account. With this, owners will have to first prove that they do in fact own the domain. After that, the process is about adding domains to the Search Console account. Users may add an entire domain or a specific part of that domain only. Google Search Console now supports URL- prefix properties and domain properties. A URL- prefix property is likely what users already have. This property only includes URL’s with the exact prefix such as, http, but not https, and so on. Now, users want to add the domain property to their account. This property includes all sub domains, protocols, and pathways. Specifically, users will add a website property in the following:
- Select the property selector dropdown on any Google Search page.
- Click + Add property from the dropdown menu.
- Select which website property to add. In this case, domain property.
- At this point users will need to verify their property in one of two ways.
- Choose verify later. This will save the current state, close the popup, and allow users to verify at the earliest convenience. Once the verification has been completed, select the saved property in the property selector in the navigation bar and choose
- Verify without closing the popup. Complete the required verification steps, then select verify to finish.
After verification is complete, data begins to appear in the property within a few days. Anytime anyone adds the property in any GSC account, data is collected. Google now recommends using the domain property selection for optimal website and data tracking.
The Cool Facts
Google Search Console is meant to be functional and user-friendly. Their newest update in domain properties is exactly that. Any proper website owner will want to utilize the features of domain properties quickly and stop tracking that domain data manually.
Replace Property Sets
Users everywhere were surprised by the message stating property sets no longer exist, but it made way for newer Google Search Console updates. Property sets was a way of managing domains and migrations, but less efficient than domain properties. What users want out of both is an aggregate view of their domains. The domain properties function was trialed in November and then disappeared. Now, it is back and here to stay. With the fall or property sets it is clear which function surpassed.
Save Time for More SEO Functions
The root of any update is to optimize performance, which is what the domain properties update allows. Tracking various domains and providing data to website users was time consuming for both Google and its users. Although including a high number of domains is an important tool in their arsenal, it became a significant issue for Google. The new domain properties update is efficient, easy to use, and virtually automatic. This saves time and money, allowing more time to perform other SEO tasks.
See All the Data In An Entire Domain
Users that own one domain have just realized the vast URL’s, pathways, and sub domains, that one domain truly encompasses. Mobile viewing and the migration towards https are two examples of additional pathways. However, an entire domain could contain these URL’s:
Even with the resources available to track all of these URL’s, most website users don’t have the time. The new domain properties update allows users to view all the data in an entire domain. This reduces time and increases efficiency when analyzing and reporting data regularly, as website users do.
Get It Done!
Google Search Console has just launched their newest domain properties update in response to website owners everywhere. Web users alike were frustrated by the tediousness of tracking virtually endless URL’s. The answer is the domain properties update which allows the data from all URL’s, pathways, and sub domains to be viewed as an aggregate whole. Data tracking these domains is an important aspect of SEO, but it is not the only task. The GSC domain properties update is now more efficient to allow more time for other SEO duties. Setup requires a Search Console account and ownership verification. After this, setup is simple enough for all users to complete. Google Search Console strives for optimal functionality. Users would be wise to take advantage of its newest updates.