Blog
E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps... Read More
Everything You Need to Know About the Big March 2024 Core Update
Reading Time: 6 minutes March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minute So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the... Read More
Google Phasing Out Third-Party Cookies
Reading Time: 7 minutes Google announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in Internet Advertising. As part... Read More
Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem... Read More
How SEO and Online Reputation Management are Mutually Beneficial for Each Other
Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken... Read More
SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic
Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize... Read More
Unlocking the Potential of Google’s Performance Planner
Reading Time: 5 minutes When you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You also require confidence... Read More
The Art of Relationship Marketing: Building Customer Loyalty
Reading Time: 7 minutes It’s that time of the year again. The month where we celebrate…Valentine’s Day. Our minds are naturally starting to reflect about the state of our personal relationships. Are... Read More
Viz Meets Vivi: A Valentine Love Story
Reading Time: 2 minutes Watch their comic meet-cute here: Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the... Read More
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In
Reading Time: 12 minutes It should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms... Read More
What You Need To Know About The September 2023 Google Helpful Content Update
Reading Time: 8 minutes Just a few weeks ago (Sept 14-28), Google rolled out its helpful content update, triggering shifts in website rankings. This new helpful content update impacts the whole site.... Read More
Everything to Know About the Google Core Update August 2023
Reading Time: 5 minutes Google has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m.... Read More
Beware of Scammers: Vizion.com’s Official Stance on Paid Reviews
Reading Time: 4 minutes In today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However,... Read More
SEO Request for Proposal (RFP) Example Template
Reading Time: 4 minutes In my push towards helping to create some standards, demystify Search Engine Optimization (SEO) and help more and more people get SEO into their marketing budgets, I developed... Read More
What Are Product Listing Ads (PLA) and How Do They Work?
Reading Time: 6 minutes This post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size, intrusiveness, the presence or absence of visual media, and more,... Read More
Top 10 Ways to Supercharge Your Blog Content Strategy
Reading Time: 9 minutes Introduction For many companies, content planning has changed as the workforce, budgets, website capabilities, the introduction of AI generative tools, and business dynamics have shifted over the last... Read More
The Importance of Consistent NAP Information in Local Listings
Reading Time: 7 minutes Name, Address, and Phone Number (NAP) information consistency across a business’s Google Business Profile, local citations, review site profiles, and social media is incredibly important. It helps win... Read More
Technical Elements for ECommerce SEO
Reading Time: 27 minutes Ecommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer... Read More
Google Marketing Live 2023: A Look at the Latest Advertising Innovations
Reading Time: 2 minutes In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google... Read More