I thought this post was necessary as I have had at least two clients this week come to me with the idea of ditching some of their text content in favor of a more image-based site. The problem is that it isn’t just this week, the insanity of the holidays or even the phase of the moon. I often hear clients mention that they would like to offer a more “user-friendly” site with many more images instead of providing the recommended amount of body copy, preferably 250+ on the homepage and 150+ on internal pages.
Usually once I have heard this remark to drop the copy, and after my blood pressure has come back down to normal, I reply with the comment, “sure, if a picture sells your product better that information on how your product or service is a solution for a site visitor then lets do it”. Ok, so maybe I don’t say that, but it would be pretty relevant for me to do so. The fact of the matter is, the site visitors viewing these organic landing pages are arriving due to your current ranking, something likely more attributed to your content more so than your images.
As the world turns and the average searchers attention span continues to dwindle it is no wonder that companies are worried about spawning interest in site visitors and avoiding an increase in bounce rates. This is what I consider “fighting the good fight”. After all, in this situation you are receiving traffic, apparently qualified traffic from organic search. Now you have to assess how they digest your content.
To make sure both the SEO and the image-lover are happy the following is an example of how to make an effective text and image duo.
Images and copy can live together, and a perfect mix work better than no images at all. However, be sure that you don’t sacrifice copy for images, chances are your visitors will be left yearning for a textual explanation of what you were visually trying to say.
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