Keyword Searching: What You Need to Know

keyword searching Reading Time: 4 minutes

Whether you’re searching for a word you’ve lost in a piece you’ve been reading or you’re trying to find keywords to boost your own search engine optimization (SEO), there are many options available for keyword searching.

Additionally, there are also tools out there to help you locate the keywords your competitors are using to boost their own SEO. How can you get them too? Simply search for them.

Searching a Page

When you’re searching for words in a piece you’ve been reading, there is a quick shortcut for pulling up the Find bar. The shortcut to open the Find bar is CTRL + F (or COMMAND + F for Mac). This will allow you to find the word you read earlier but can’t find now. The Find bar will appear at the top of the screen and you can type in the word(s) you’ve been searching for.

Keywords to Boost Your SEO

An array of tools can help with this keyword search. The most important thing to remember is that keywords are of high importance. You need to use words with low SEO difficulty and high search volumes. Choose from any of several available tools, such as KWFinder, and search for the important words you’ll need to make your content highly rated for own site’s SEO.

Finding Competitor Keywords

There are so many options to find the keywords your competitors use to boost their SEO. Some tools rank higher than others in their success rate and as a result many content writers use them. The following are some of the most used tools:

  • KWFinder
  • BuzzSumo
  • SEM Rush
  • SpyFu
  • Ahrefs’ Keywords Explorer

All of these options, and more, are available to help you find the keywords your competitors use to boost their SEO.


This is a great option to boost your own SEO, as well as find the keywords your competitors use. KWFinder can provide the highest quality information about your keywords and provide a list of keywords from your competitors. Simply type in the keywords you want to use for your own project and the program will tell you the rankings for SEO difficulty and search volume. It will also provide information on historical search volumes and what’s trending. These features can provide insight for you to create pieces to draw in organic traffic.

If you want a competitor’s list of SEO keywords, the tool can help with that too. All you need is their domain or URL and KWFinder will do the rest. With that information, KWFinder’s search engines can locate any keywords that are keeping them at a high SEO ranking.


You can’t go wrong with a tool like BuzzSumo. This tool provides a competitive edge to your research and helps you keep up with competitors you didn’t know you had. BuzzSumo allows for any keyword search you want and provides all of the top results from competitors. Once you’ve typed in your keyword, BuzzSumo goes to work finding competitors with that information.

The site shows you the amount of social media shares for each outlet from each competitor and allows you to dig deeper into the competition for more information. With their domain comparison tool, BuzzSumo will show you a side-by-side comparison of sites and give you a range of factors for sharing; such as general articles, lists, how to articles, and more.

BuzzSumo also allows you to compare content length and shares based on network and content type. With so many features, it’s easy to see why BuzzSumo ranks so highly with most content writers.

SEM Rush

SEM Rush is another competitive tool. This keyword search tool allows you to find your competitors keywords through a search based on keywords or by typing in their URL. It can also filter the results by country or geographical location to find local interest. SEM Rush allows you to search for top competitors and the differences in organic keywords.

This research tool also allows for competitor searches to find how sites rank against each other based on keywords and traffic. With all this information it’s easy to find your competitor’s weak spot and outrank them in the future. The competitive data produced through SEM Rush can allow for optimum changes for your website.


SpyFu is a dedicated tool for competitive research. You get top quality results due to the specific focus of the program. It provides you with local and global monthly search volumes, ad spend, advertising history, backlinks, and much more. It appears this program has the ability to do just about anything in the field of competitive research.

Once you’ve found your competitors, there are so many options for research. One of the top results comes from keyword weakness. That’s right, this program actually tells you the keyword weakness of your competitors. Bypassing the competition just got easier. The site also allows you to view the keywords used by other competitors to compare the differences of their weaknesses to others. With SpyFu, competition research becomes a step easier.

Ahrefs’ Keywords Explorer

This website looks like a simple blog, but it’s so much more. Ahrefs’ is one of the top SEO blogs available. It’s also the developer of Keyword Explorer, a tool that certainly can aid in your competition research. This is not a free tool, but it could be worth every penny if used appropriately.

Ahrefs’ focuses on the most invaluable information from competitors. It provides any information most other tools provide with an added bonus. This incredible tool provides a new feature most others haven’t added yet; a feature known as “Top Pages.”

“Top Pages” is a feature that is a rapid growing aspect of SEO competitor research, but many tools haven’t begun to use it. The tool uses the topics of pages and articles to locate the relevant keywords. It then uses the information to create possibly hundreds of relevant keywords the competition has access to for that page or article. Talk about in-depth research.


With all of these options to search for keywords, which ones work and which ones your competitors use, how can you go wrong? There are other tools and websites not mentioned here that can be helpful as well. With so many choices, it’s easy to see why many are turning to these tools for help with their research.

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