Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.
Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!
Check out more interviews with the DDS 2017 digital marketing pros, on our blog:
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Jay Baer | New York Times Best Selling Author & President, Convince and Convert
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Thom Craver | Senior SEO Analyst, CBS News
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Robert Bochnack | Director of Social Media, Harvard Business School
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Tyler Farnsworth | Managing Director, August United
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Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me”
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Loren McDonald | Marketing Evangelist, IBM