Michael Barber Discusses How to Build Effective Email Programs for the Modern Consumer at DDS 2016

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Vizion had the pleasure of speaking with Michael Barber at this year’s Dallas Digital Summit 2016, located in Irving TX. Michael is the founder of barber&hewitt.

Check out our interview with Michael below, as he discusses how to build effective email marketing campaigns for the modern consumer, what you should definitely be doing, what not to do, and what the future looks like for email marketing.

Check out more interviews with the DDS 2016 digital marketing pros, on our blog:

• Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Profs

• Curtis Midkiff | Senior Advisor, Social Business Strategy, Southwest Airlines

• Leo Sei | Product Manager, AdWords Team, Google

• Dixon Jones | Marketing Director, Majestic

• Anne Gherini | Head of Marketing & Communications, Node