Blog
The Ins & Outs of Franchise Marketing
Reading Time: 3 minutesModern digital marketing experts likely have a strong grasp of search engine optimization (SEO) for a small business or a company with a single establishment, but the rules are... Read More
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Reading Time: 3 minutesLast week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder... Read More
PLA Marketing Do’s and Don’ts
Reading Time: 3 minutesIf your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to... Read More
Content Marketing Conferences Left In 2019
Reading Time: 3 minutesWhen was the last time you attended a professional content marketing conference? 2019 might be more than halfway over, but there are still plenty of fantastic marketing conferences and... Read More
What Is a Link Audit and Why Should You Do One?
Reading Time: 3 minutesIn the earliest days of the search engine optimization (SEO) world, when companies first realized the importance of ranking well on search engine results pages (SERPs), Google was rife... Read More
How to Create an Effective Infographic
Reading Time: 3 minutesContent marketers always need to be searching for new ways to convey value to their target audiences and customers. This could mean offering valuable promotions or supplying an audience... Read More
What Is a SOW?
Reading Time: 3 minutesProject managers in all industries must keep tabs on various moving parts to ensure their deliverables come through complete and on time. One of a project manager’s responsibilities is... Read More
Mastering the Call to Action in Writing
Reading Time: 3 minutesWritten content is an incredibly powerful marketing asset – as long as you know how to maximize its effectiveness. One of the most crucial components of any effective piece... Read More
Have You Performed a Twitter Audit in 2019?
Reading Time: 4 minutesModern social media users know that Twitter offers unmatched speed when it comes to discovering news, interesting stories, and interacting with their favorite brands. With hundreds of millions of... Read More
Good and Bad Examples of RFPs
Reading Time: 4 minutesWhen an organization has a specific need or an availability for a service from another business, the request for proposal (RFP) process is a series of document transfers that... Read More
Your Guide for Easy Google URL Indexing
Reading Time: 4 minutesGoogle commands the lion’s share of all internet search engine traffic, so having your business’s website indexed on Google is an absolute must if you want to cultivate a... Read More
Local Listing Management: Next Steps
Reading Time: 4 minutesWhen you first sign up for local listing management, one of the first things addressed is the updating of any incorrect business information on Google and Bing. Another priority... Read More
SEO Writing: How to Optimize Your Content for Search
Reading Time: 5 minutesSearch engine optimization (SEO) is a constantly shifting area of web marketing; as marketers strive to capitalize on search engine algorithms to rank higher in search results, search engines... Read More
On Page SEO vs. Off Page SEO: What You Need to Know
Reading Time: 4 minutesIn this constantly changing, hyper-competitive online atmosphere, simply having a website isn’t enough to attract clients and increase your traffic. You have to ensure it’s being regularly updated and... Read More
What Questions to Ask When Hiring Content Writers
Reading Time: 4 minutesAs an employer, you seek to hire the best. Content writers are no different. You need the top writers for your company to ensure your content ranks at the... Read More
A Look at Facebook Mobile
Reading Time: 4 minutesSocial media is one of the most popular internet points today. Facebook, Instagram, Twitter, and others have grown over the years to become top sites for social media and... Read More
Google Search Console Domain Property: Get it Now
Reading Time: 4 minutesTo get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum,... Read More
Important Steps for Creating Your Sitemap
Reading Time: 4 minutesSo, you’ve got your domain, your website, and have populated it with several pages. Now, you need a sitemap – but what is a sitemap? How do you create... Read More
Link Earning: What Is It and How Do I Utilize It?
Reading Time: 4 minutesWhat is link earning? How does it work? These questions are among those of most website owners. It’s important to understand link earning and to know the difference between... Read More
How to Optimize Your Website’s Images
Reading Time: 4 minutesSetting up a website and finding images that fit your needs, or fitting them to meet your needs can be frustrating. There has to be an easier way to... Read More