Blog
Google’s URL Inspection Tool: Replacement for Fetch and Render (How to Guide)
Reading Time: 4 minutesIf you are serious about your business’s marketing efforts, you are consistently posting new, high-quality content. You should also optimize such content to help your users solve a problem... Read More
Google’s Responsive Display Ads – If You Aren’t Testing RDA, You Should!
Reading Time: 3 minutesAs digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of... Read More
How Do I Calculate YTD For My Business?
Reading Time: 4 minutesThere are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any... Read More
The Importance of a Marketing ROI Calculator
Reading Time: 4 minutesFor business owners, marketing is one of the most important investments you can make. Your marketing efforts determine the degree of exposure your business receives, the channels through which... Read More
All You Need to Know about FBML (Facebook Markup Language)
Reading Time: 4 minutesHas your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million business... Read More
10 Essentials to a Successful CPC Strategy
Reading Time: 4 minutesIn days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the necessity... Read More
The AIDA (Attention, Interest, Desire, Action) Formula
Reading Time: 4 minutesIf you followed marketing news any time in the past several years, you’ve probably heard the AIDA acronym used in a few different contexts. It can often seem as... Read More
What Is the Difference Between HTML and HTML5?
Reading Time: 4 minutesFor those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our everyday... Read More
What Call Tracking Can Do for Your Business
Reading Time: 4 minutesModern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online user... Read More
Persona Development: How to Create Your Customer Personas
Reading Time: 4 minutesPersona development is useful in nearly every phase of product development and sales, but takes on key importance during marketing. What is persona development? How can it help you... Read More
Top Ten Pinterest Statistics for Business You Should Check Out Now
Reading Time: 4 minutesSince its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest... Read More
Amazon Marketing Strategy to Fit Your Business
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
How to Conduct a Social Media Audit
Reading Time: 4 minutesOver 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks the... Read More
Marketing Attribution Explained
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More
Call to Action Examples to Follow
Reading Time: 4 minutesYou don’t have to be a marketer to appreciate a good call to action (CTA), and it’s easy to tell when users appreciate them. Because you know, conversions happen.... Read More
How to Calculate Your Customer Acquisition Cost
Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More
7 Tips for Effective Guest Blogging
Reading Time: 4 minutesGuest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site, it... Read More
Learning From Google Analytics Referral Paths
Reading Time: 4 minutesIt’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral... Read More
9 Tips for Creating a Great Case Study
Reading Time: 4 minutesIf you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study educate... Read More
How to Set Up a 301 Redirect – and Why You May Need One
Reading Time: 4 minutesWhat Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach... Read More